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  • Writer's pictureMarcus Kowal

S.M.A.R.T. Goals

In business, you often learn of S.M.A.R.T. goals, or a variation of it. The acronym S.M.A.R.T stands for:

Specific - The goal has to be clear. The clearer and straight forward the goal is, the less room there is for ambiguity.

Measurable - In order to be able to clarify if a goal has been reached or not, you have to be able to measure it. What is your starting point and what is the goal?

Attainable - It has to be a goal that can be reached. By you. It doesn’t matter where other people are on their journey - this is your goal, based on your needs.

Realistic - On top of being attainable, it has to be realistic. Is the goal something that you can reach within in the time frame that you’ve set?

Time-bound - Just like the goal has to be specific in itself, it also has to relatable to time. Can you reach the goal that you’ve set forth, within this time period? If it’s not realistic, you have to either re-evaluate the goal or the amount of time you have dedicated to it.

Just like in business, you need to be able to measure your success. The more detailed your plan is, the more likely you are to actually pursue it, because there’s no vague, lofty “one day, perhaps, I should/would/could…” It’s laid out in front of you. This is what needs to be done, within a certain amount of time. Each day, week or month, you can go back and check to see if you are closer to your end goal or not.

This step is usually the most skipped step and very often one of the main reasons to why goals are not met. And how could they be met? They were never laid out in a clear manner in the first place!

So time to get to it: Take your 3 main goals, whatever they are, and turn them into S.M.A.R.T. goals!

If you’re not sure how to make your goals Specific, Measureable, Attainable, Realistic and Time-specific, ask a friend or a family member to help you out. If you already train at the gym, ask your coach or instructor and if have a personal trainer, he or she would be a perfect person to sit down and write out the goals with!

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